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Grand cru (food and drink)
The term grand cru is used in a non-official context in the names of some products, particularly beer, chocolate, whiskey and cognac, to denote a high-quality product. While the term ''grand cru'' is well defined with respect to vineyards, its use with respect to other products is unregulated.
==Chocolate==
In the 1980s, French chocolatiers responded to rising global competition by creating a new marketing message aiming to promote the "genuineness" of French chocolate. Some of the terms they used in this marketing included "vintage" and "grand cru".〔James L. Watson, Melissa L. Caldwell (The cultural politics of food and eating ) page 145〕 The Grand Cru designation signifies that the beans in a bar all come from a certain country or region.〔"The Food Buster - Gourmet Chocolate" (), www.thefoodbuster.com. Retrieved 2010-06-18.〕
Since the introduction of the Grand Cru, a new classification has arisen, that of the Premier Cru, which designates that the cocoa in a bar is sourced from a specific area, such as a plantation, within a country or region. A Premier Cru chocolate is typically considered to be of higher quality than a Grand Cru. This contrasts with the corresponding use of the terms in the wine market, where a Grand Cru wine is esteemed more highly than a Premier Cru.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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